Marilee Jacobi-Popovich
Claim Your Online Presence as a Professional Artist

May 17 - May 22

4 Teaching Days


New to Dillman’s in 2022

Are you considering starting or growing your online art business? In this 4 full-day workshop, Marilee will walk you through how to get started building an online art business. She understands the challenges of websites, blogging, Facebook and other social media sites, mailing lists, newsletters, promoting events/demos/workshops —– now more than ever. She will cover everything you need to get your online art business off the ground. Marilee will share her knowledge regarding lessons she has learned from marketing her husband and watercolorist, Dale L Popovich, art organizations, and her clients.

She will discuss:
• Mind-mapping your art business
• How to develop your brand as an artist
• Websites including an online store
• Setting up an online school
• Blogging
• Email marketing
• Social media marketing
• Hardware, software, and equipment
• She will show you how to fearlessly push the boundaries (and then some)
• And her strategy to tackle this elephant in the room

In addition:
• Learning materials will be supplied
• There will be a Facebook private group so you can have a community of like-minded artists and continue the conversation
• Three once a month, 1-hour Zoom Q & A/touchpoint group meetings
• We will defiantly have fun during the 4-full days

Ready to get your online business in shape?

PLEASE NOTE: you must have a working knowledge of the computer/smart pad and the internet. No smartphones, please.

It doesn’t matter how good your art maybe — you could be the next Sargent or Picasso — if no one sees your work or knows you exist, then you’ll never sell much art.


Marilee is…
Entrepreneur – Writer – Artist – Marketer – Speaker – Publisher of PleinAir and Fine Art Connoisseur magazine

Marilee Jacobi-Popovich understands the artist’s mind. A graduate of the American Academy of Art, Chicago she studied Foundations, Life Drawing, Watercolor with Irving Shapiro, Graphic Design, and Advertising. She met and married Dale L Popovich IWS, watercolorist, in college and using her marketing knowledge to promote his business with great success. In addition, they have an online school,

After college Marilee worked as an Art Director/Creative Director with a number of Fortune 500 clients in some of Chicago’s fastest-paced advertising and marketing firms for 21 years. She collected a wealth of valuable knowledge during that time being a brand strategy advisor for Citibank Visa, McDonald’s, Frito-Lay, and Purdue University.

Currently, Marilee is the owner of, a branding agency based in the Chicagoland area. POPdesign provides creative strategy, graphic design, and marketing development for small and mid-size businesses. Specializing in logos & corporate identity systems as well as advertising, web design, e-mail marketing, SEO (search engine optimization), social media, and anything print-related. She is also an art business consultant for artists and art organizations.

Affiliations: Watercolor Society of Indiana and Illiana Artists


If 12 or more students attend class (all teaching days): $500
If 11-10 students attend class (all teaching days): $505
If 9-8 students attend class (all teaching days): $515
If 7-6 students attend class (all teaching days): $520
Room & One Dinner Fee plus tax: $470
(There are 5 nights’ accommodations included in the “Room & One Dinner Fee” listed above.)



TUESDAY, May 17, 2022
Check-In to your unit at Dillman’s (check-in time is 3:00)
5:00 Welcome Reception (included in package)
6:00 Dinner at Dillman’s (included in Room and Meal Package. $25 additional for day students.)

Wednesday, Thursday, Friday, & Saturday – May 18-21
Breakfast On Own
9:00 a.m. – Noon Class in Session
Lunch On Own

Meals are on your own. All accommodations have cooking facilities. You may preorder box lunches and dinners for meals to be taken alone or with your group in: your studio, the lodge deck, cafe, or your accommodation. (Pre-ordering for lunches and dinners is required.)

1:00 p.m. – 4:00 p.m. Class in Session

Saturday, May 21
9:00 a.m. – Noon Class in Session
NOON Champagne Toast & Dessert (included in package
Lunch On Own
1:00 p.m. – 4:00 p.m. Class in Session

SUNDAY, May 22
Depart – check-out time is 10:00

Optional Events – Sign Up Required / Subject to Change:

Wednesday 5:00 p.m. Dine-Around Dinner (Depart from Lodge Lobby)
Wednesday 7:00 p.m. S’more Roast (no charge)

Thursday 8:00 a.m. Yoga
Thursday 5:00 p.m. Dine-Around Dinner (Depart from Lodge Lobby)

Friday Noon & 4:00 p.m. Pontoon Ride on White Sand Lake (no charge)
Friday 5:00 p.m. Moondeer & Friends Gallery Tour (no charge)
Friday 6:00 p.m. Dine-Around Dinner

Saturday 5:00 p.m. Dine-Around Dinner (Depart from Lodge Lobby)

Dine-Around Dinners: Registration required at the front desk, meet at 5:00pm in the main lobby for carpooling.

Day students are welcome to attend the Welcome Reception and Farewell Reception (included in your package). You are also invited to join the class dinners (additional fee). PAL’s (Participants at large) can vacation at Dillman’s for $40 per night for accommodations. Costs for box lunches and dinners are additional.

COVID Precautions

For the 2023 season, all artists should be prepared to abide by current CDC recommendations.