Marilee Popovich
Claim Your Online Presence as a Professional Artist

May 29 - Jun 3

4 Teaching Days


Are you considering starting or growing your online art business? In this 4 full-day workshop, Marilee will walk you through how to get started building an online art business. She understands the challenges of websites, blogging, Facebook and other social media sites, mailing lists, newsletters, and promoting events/demos/ workshops – now more than ever. 

Marilee will cover everything you need to get your online art business off the ground. She will share her knowledge regarding lessons she has learned from marketing her husband and watercolorist, Dale L Popovich, art organizations, and her clients. 

She will discuss:

  • Mind-mapping your art business.
  • How to develop your brand as an artist.
  • Free apps to start your business.
  • Websites including an online store.
  • Blogging.
  • Email marketing.
  • Social media marketing.
  • Hardware, software, and equipment. 

In addition:

  • Learning materials will be supplied.
  • There will be a Facebook private group so you can have a community of likeminded artists and continue the conversation.
  • Two once a month, 1-hour Zoom Q & A/touchpoint group meetings. 

Marilee will show you how to fearlessly push the boundaries (and then some.) And her strategy to tackle this elephant in the room We will defiantly have fun during the 4-full days. Ready to get your online business in shape?


Marilee Jacobi-Popovich understands the artist’s mind. A graduate of the American Academy of Art, Chicago, she studied Foundations, Life Drawing, Watercolor with Irving Shapiro, Graphic Design, and Advertising. In college, she met and married Dale L Popovich, IWS watercolorist, and used her marketing knowledge to successfully promote his business. In addition, they have an online school, 

After college, Marilee worked as an Art Director/Creative Director with Fortune 500 clients in some of Chicago’s fastest-paced advertising and marketing firms for 21 years. She collected valuable knowledge during that time, being a brand strategy advisor for Citibank Visa, McDonald’s, Frito-Lay, and Purdue University. 

Currently, Marilee is the owner of, a branding agency based in the Great Northwoods of Wisconsin.  POPdesign provides creative strategy, graphic design, and marketing development for small and mid-size businesses. Specializing in logos & corporate identity systems as well as advertising, web design, email marketing, SEO (search engine optimization), social media, and anything print-related. 

She is also an art business consultant for artists and art organizations. 

Membership affiliations: • Watercolor Society of Indiana • Illiana Artists • Northwoods Photo Club



If 12 or more students attend class (all teaching days): $450
If 11-10 students attend class (all teaching days): $460
If 9-8 students attend class (all teaching days): $480
If 7-6 students attend class (all teaching days): $500
Room & One Dinner Fee plus tax: $475
(There are 5 nights’ accommodations included in the “Room & One Dinner Fee” listed above.)


Monday, May 29

Check-In to your unit at Dillman’s (check-in time is 3:00)
5:00 Welcome Reception (included in package)
6:00 Dinner at Dillman’s (included in Room and Meal Package. $27 additional for day students.)

Tuesday, Wednesday, Thursday & Friday – May 30, May 31, June 1, June 2

Breakfast On Own
9:00 a.m. – Noon Class in Session
Lunch On Own

Meals are on your own. All accommodations have cooking facilities. You may preorder box lunches and dinners for meals to be taken alone or with your group in: your studio, the lodge deck, cafe, or your accommodation. (Pre-ordering for lunches and dinners is required.)

1:00 p.m. – 4:00 p.m. Class in Session

Friday, June 2

9:00 a.m. – Noon Class in Session
NOON Champagne Toast & Dessert (included in package)
Lunch On Own
1:00 p.m. – 4:00 p.m. Class in Session

Saturday, June 3

Depart – check-out time is 10:00

Optional Events – Sign Up Required / Subject to Change:
Tuesday 5:00 p.m. Dine-Around Dinner (Depart from Lodge Lobby)
Tuesday 7:00 p.m. S’more Roast (no charge)

Wednesday Noon & 4:00 p.m. Pontoon Ride on White Sand Lake (no charge)
Wednesday 5:00 p.m. Moondeer & Friends Gallery Tour (no charge)
Wednesday 6:00 p.m. Dine-Around Dinner

Thursday 5:00 p.m. Dine-Around Dinner (Depart from Lodge Lobby)

Dine-Around Dinners: Registration required at the front desk, meet at 5:00pm in the main lobby for carpooling.

Day students are welcome to attend the Welcome Reception and Farewell Reception (included in your package). You are also invited to join the class dinners (additional fee). PAL’s (Participants at large) can vacation at Dillman’s for $40 per night for accommodations. Costs for box lunches and dinners are additional.

COVID Precautions

For the 2023 season, all artists should be prepared to abide by current CDC recommendations.