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Bob & Kate Burridge
August 27, 2010
(One Teaching Day)
Art Marketing for the Busy Artist!
New to Dillman's
www.robertburridge.com/ArtMarketing/
1-day Workshop on Friday, 8/27
"...artists who want to sell their art find it increasingly difficult to survive in the maze of bureaucracy built by galleries, private dealers, fair, competitions and book publishers. Money for the arts has gone more and more into the distribution of art and marketing of art while money for artists has decreased."
- F.B. Gable, Temple University, review in Art Matters
"In the United States today, 230,000 individuals who identify themselves as artists, annually produce roughly 8 million works of art. It is next to impossible to estimate the billions of art dollars which change hands each year in the US, but the manner of distribution and how to get in with the "selling artists" is a matter of knowing how."
- S.E. Weil, co-author of Art Law
ART MARKETING WORKSHOP:
Learn the "Secrets" from professional painter and teacher, Robert Burridge and his Marketing Director, Kate Burridge, in this information-packed workshop presentation has been highly praised by successful artists and galleries who really sell art. Even if you have read all the art marketing books, get the practical guidelines you need firsthand from the artist and his marketing manager who do this everyday. The Burridges have assembled, compiled and distilled most everything that an artist should know on how to sell their art. Students will take home preprinted notes of useful and need-to-know information. This "dynamic duo" also teaches the same course to other artists at Allan Hancock College in Santa Maria, CA, for national art groups, trade shows and organizations. Partners/spouses are also encouraged to register and attend!
Jammed-packed information includes:
- How to get into Art Fairs and Juried Shows
- Corporate Collectors and what they are looking for
- Promoting Yourself
- Presenting your Work to Galleries
- Planning you own Solo Exhibitions
- Bookkeeping for Artists
- Gallery and Consignment agreements
- Write your own Resume and Artist Statement
- Commissioned Artwork Contracts
- Slide Documentation of your Artwork
- Shipping your Artwork
- Why and How to Copyright
- What to do with all your Money!
- The Internet - sooner or later!
- Sure-Fire Press Releases that Work
- Pricing Your Work to Sell
- Insuring your Artwork
- Designing your Direct Mail Brochure
- Plus many more topics!
The course presentation is based on Bob's actual everyday studio practices and Kate's daily management experiences. Plenty of time for Question and Answer periods.
Artists... If you take photos of your work for record keeping or sending slides to galleries or to enter hows, this short, easy, goof-proof course is for you. Learn the "5 Secrets" and get perfect results every time. With a simple, no-nonsense setup of only a 35mm camera, tripod and backdrop, Burridge will demonstrate how you too can have excellent photos for self promotion, such as postcards, posters and computer scans. Instruction sheet handouts for everyone. Nothing needed for this demo/lecture. Just watch and learn for guaranteed results. Partners/spouses are also encouraged to register for this workshop! His goof-proof techniques are useful for prints as well as digital photography.
Robert Burridge was an Industrial Designer who, after 25 years in the business, left the corporate world to be a full time, contemporary painter. Today he is a juror for international exhibits, college and national workshop instructor and is the Honorary President of the International Society of Acrylic Painters.
He is a Signature Member of both the Philadelphia Water Color Society and the International Society of Acrylic Painters. His honors include the Franklin Mint Award and the prestigious Philadelphia Watercolor Society's Crest Medal for Achievement in the Arts. The Crest Medal Award was previously awarded to Picasso, John Singer Sargent, and Georgia O'Keeffe.
Burridge's country barn studio is located on California's central coast in San Luis Obispo County. His work is featured in many books and magazines, on cruise ships, Starbucks Coffee mugs, Pearl Vodka bottles and on eight commercial tapestries. Burridge's paintings are sold in galleries worldwide, including San Francisco, Raleigh, Maryland, Hawaii, Australia and on Cruise Ships. He has published two books: "Robert Burridge's Loosen Up and Studio Notes" and "Hot Art Marketing: The Business of Selling your Art." His newest DVD is "Start Abstract Painting Today!" Burridge's country barn studio is located on California's central coast in San Luis Obispo County.
Kate Burridge, a career manager for Visual Arts professionals, has over 20 years experience in international marketing, promotion, and professional presentations. Besides managing her husband Bob Burridge's art career, Kate is also an author, lecturer and consultant to a long list of art associations and agencies in the United States. Kate developed "Art Marketing: The Business of Selling Your Art," an eight-week course that she and Robert Burridge teach at Allan Hancock College in Santa Maria, California. She also authored "News Releases: Getting the Media to Work for You," published by Art Calendar Magazine. Kate and Bob write for Art Calendar magazine, Fine Arts Magazine and the ISAP (International Society of Acrylic Painters) Newsletter. She runs her own business as an Artists' Advisor.
Workshop Fee: $150 + tax
Class Fees Explained
Day students are
welcome to attend the Welcome Reception and Farewell Reception (included in
your package). You are also invited to join the class for breakfasts
and dinners (additional fee).
PAL’s (Participants at large) can vacation at Dillman’s
for $300, includes accommodations. Costs for breakfasts, dinners and receptions
are additional.
Box lunches are available at Dillman’s for an additional fee.
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